Quilter’s Way asked for a refresh of their existing logo, as they were about to move to a new location. I was challenged to keep the integrity of the existing logo, but update it for the new space and promotional materials. I wanted to give it a modern look but still reflect their business. I started with numerous sketches and narrowed those down to the final designs in the photos to the right.
Color choices were selected from a few different concepts in different color schemes. Each logo is available with or without a tag. Once the logo was finalized, I incorporated it in a sign design for the new location. Quilter’s Way’s brand has been built around their new logo and is reflected in all of their interior and exterior promotions.