Graphic Design

Meek Manor Brand & Logo Design

MeekManor_3
MeekManor.com is my wife, Valerie’s, project. She created it originally as an information website for our wedding, and it has morphed over the years into our home base where she shares our lives and projects. In early 2015, we completely redesigned the site, and I am quite proud of the assets created for this redesign.

When creating the Meek Manor logo, I was inspired by a design article that referenced responsive logo design (http://www.responsivelogos.co.uk), a new trend in logo design, that really intrigued me as a designer. Responsive logo design just makes sense: if a website needs to move and respond to different screen sizes, the logo should too.

I took the Meek Manor redesign as an opportunity to do a responsive logo design study. I made a pot of coffee and, like I do with all my designs, I sat down with a sketch book, and made many, many sketches to work out just how the graphic would change as it was resized. Below you can see the original mockup design to get an idea of the tone and feel of the design. I used Adobe’s Photoshop Sketch app for the iPad.


Valerie and I talked a lot about the feel of “home” we wanted for our brand. We also wanted a softer, almost pastel, color scheme. There are some subtle elements included in the design, such as our “BatBug” heart logo that is on the front door of the house and our favorite dream car that we hope to own some day–a 1956 Ford Fairlane in pastel 2-tone blue paint, with a special license plate that is our wedding date.

The final product included four logo designs that build on each other, creating a cohesive brand and a set of graphics that would fill different sized and shaped needs for Meek Manor.

Boston Modern Quilt Guild: Logo Design

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The Boston Modern Quilt Guild approached me about creating a new logo for their website and materials.

They wanted a logo that distinguished them for other Modern Quilt Guilds around the country, reflecting Boston’s maritime history in color (navy, black, and white with a pop of red) and representing a quilt block in a very simple and graphic way, with a nod to naval signal flags. The collaboration resulted in a sleek and graphic logo that captured everything the guild was seeking.

Link to their website: http://bostonmqg.blogspot.com

Quilter’s Way Rebrand

Quilter’s Way asked for a refresh of their existing logo, as they were about to move to a new location. I was challenged to keep the integrity of the existing logo, but update it for the new space and promotional materials. I wanted to give it a modern look but still reflect their business. I started with numerous sketches and narrowed those down to the final designs in the photos to the right.

Color choices were selected from a few different concepts in different color schemes. Each logo is available with or without a tag. Once the logo was finalized, I incorporated it in a sign design for the new location. Quilter’s Way’s brand has been built around their new logo and is reflected in all of their interior and exterior promotions.