Project Description

Branding

Honoring Hope After Loss: A Branding Project for Pregnancy After Loss Support

This project held a special place in my heart. Pregnancy After Loss Support is a lifeline for families navigating the complex emotions of grief and hope during a new pregnancy after loss. I was entrusted with crafting their brand identity, aiming to convey a sense of calm and support. A soothing cool color palette became the foundation for the redesigned logo and seamlessly extended into their app design, creating a cohesive and comforting visual experience for these families.