Project Description

Data Visualization

Boosting Engagement with the Brand Heat Index

L.E.K. Consulting’s annual “Brand Heat Index” is a key resource for consumer sector brands. To enhance stakeholder engagement with the 2023 Index, I collaborated with the Marketing team to develop an interactive chart. This innovative format encouraged brand representatives to delve deeper into the rankings and reach out to learn more about their brand’s performance. Based on the success of the 2023 design, we expanded it to include more for the 2024 design. Explore the interactive Brand Heat Index 2024 here.